About Arwendayle
OUR MISSION:
At Arwendayle, we are on a mission to break the stigma around wigs and redefine them as what they truly are: powerful beauty products for every woman.
We believe every woman is a Queen and deserves to feel radiant — at any age, in any circumstance. Through our exquisite crowns (wigs), we empower women to embrace beauty as self-expression, not concealment.
Together, we are making crowns a celebrated, mainstream beauty choice — one Queen at a time. Welcome to Arwendayle. Join the movement. Crown Yourself
OUR VISION:
We aspire to make Arwendayle a global leader in redefining wigs as mainstream beauty essentials. We aspire to normalize crowns (wigs) as joyful, mainstream beauty essentials — worn with pride, confidence, and delight — in every culture and community. We are committed to teaching and empowering women everywhere to integrate crowns into their lives quickly, easily, and with true personal style. Our deeper purpose is to uplift self-esteem, confidence, and self-expression — one worthy Queen, one exquisite crown, one precious life at a time. As our Realm grows across the world, we envision a future where every woman can Crown Herself freely — without stigma, without limits, and with all the beauty she chooses to embrace.
ARWENDAYLE:
The name Arwendayle derives from the name “Arwen” (meaning “Noble Maiden”/Sindarin by Tolkien, also: “Inspiration” and “Very Beautiful” in Welsh) and “Dayle” (meaning “Valley”). Arwendayle can be understood as a global, eternal, spiritual realm of feminine beauty, confidence, love and empathy, where queens support and empower each other with grace, empathy and respect.
OUR 5 CORE VALUES: G.R.A.C.E.
- Grace: We rule with grace.
- Relationships (Community): We gather as sisters.
- Authenticity (Integrity): We speak with truth.
- Courage (Empowerment): We rise with fire.
- Empathy: We lead with heart.
OUR SIGIL/LOGO
We now carry a new logo: a hybrid of Swan and Phoenix, which beautifully symbolizes the heart of Arwendayle.
⚜️The Swan represents grace, connection, and timeless beauty.
⚜️ The Phoenix embodies transformation, courage, and renewal.
Together, they express our purpose: to inspire and empower women to embrace their own strength, beauty, and dignity — and to rise and soar, again and again.
OUR MOTTO: “Noblesse oblige”
Rule fierce, rule soft, rule sound, dear Queen.
Good Day, Your Grace!
What would beautiful hair mean to you?
Welcome to our Realm of Crowns (Wigs).
Thank you for visiting my dear Lady, you came to the right place. No matter if you already possess a "Crown for Every Gown", or are very new, please take a look at our hand-picked selection of gorgeous locks from our valued partners “Jon Renau”, “Belle Tress”, “Raquel Welch”, “TressAllure”, “Kim Kimble”, and “Envy Wigs”, in addition to our own collections: "MCXXIII", "The Empress Crowns", “Château Collection”, and our special occasion collection “Of Queens and Dragons”.
“Arwendayle” is a spiritual realm where we strive to assist every woman to look and feel like the Queen she already is. There are endless reasons to wear a crown or a tiara (topper). Maybe you have or are in the process of losing your hair due to an illness or medical side effects. Maybe your hair is thinning due to age or hormonal changes. Maybe you have never been blessed with beautiful hair. And maybe you just want to change your style or hair color without potentially damaging your bio hair.
Many of us spend a small (or not so small) fortune on our appearances: gowns, jewelry, age defiant remedies and the faithful reoccurring visit to the lady or lord who attends to our locks. And what can ruin a well prepared for or joyfully anticipated event as much as the dreadful “bad hair day”?
So please allow me to ask you: How important is your hair to you? If you already love your hair, I am truly happy for you, but please stay, my Lady! You might be interested in some of our designer colors and styles that allow you to express your personality for special occasions or to change to a different, exciting color you don’t wish to commit to for an extended period.
You will love our luxury product and appreciate the CORE of our company, the very essence of Arwendayle’s soul, the reason why we are here in the first place:
YOU, YOUR GRACE.
Here we treat you like the Queen you already are. Allow us to be part of your journey to become a happier and more confident version of yourself.
Yes, true beauty comes from within. Alas, we are not in charge of this; however, we can enhance your quality of life in your own skin and in your dealings with others, the people in your life now and the many people in your future.
Honestly, there is a lot that can go wrong at first. If your first crown is the wrong one, chances are you won’t try again. That’s why we urge you to take advantage of our consultation before you buy.
Please take advantage of this service. We offer personal “coronation consultations” over Zoom, FaceTime or What’sApp to discuss your individual circumstances, your goals and to teach you how you can integrate crowns into your life quickly and effectively. Yes, we do offer returns; however, we prefer to avoid them and give you a wonderful experience right from the start!
Hair is wonderful.
Hair is fun!
Hair is for everyone.
For every Queen.
For YOU!
Crown Yourself.
Yours, with love and grace,
Anja Deichmann
Founder/CEO